The Strategy Framework
What is it?
The Strategy Framework is the Green Monday blueprint for building a next generation Sustainability strategy.
In itself it is a pioneering concept. It harnesses hundreds of real examples and ideas from leading companies, who are making the transition from a “high end CSR” strategy to a next generation Sustainability strategy. It is an ideas board for areas such as;
Building exposure to revenue growth markets, including;
- Sony entering the electric car battery market
- GE building its $18bn revenue Ecomagination programme
- Bloomberg buying New Energy Finance
How to position Sustainability in your corporate structure;
- IKEA, Siemens and M&S have Chief Sustainability Officer’s
- Which functions do the market leaders have Sustainability reporting into – is strategy the future?
- How 3M rewards staff that pitch ideas into their PPP energy efficiency programme
The new business models that are emerging with the transition to a sustainable economy;
- How Kingfisher is getting better margins from recycled paint
- How BMW is looking at shared electric cars
- Nissan is building competitive advantages through work with telecoms and utility partners
How it is being developed
Whilst we have taken some inspiration from change management guru John Katter in the basic framework, the examples and ideas are being fed in by the leading corporates through the following process;
- Detailed interviews with key people at “next generation” companies Nissan, M&S and PepsiCo.
- Our Green Strategy Benchmark survey, where over 200 people are feeding in to The Strategy Framework through open questions.
- A review by Steve Howard, Chief Sustainability Officer at IKEA and former CEO of the Climate Group.
- A 1-hour creative session at 4.30pm at Green Strategy, where an exceptional list of roundtable chairs will feed in final thoughts from their linked discussions at the roundtables.
The finished product
The final product will be a 50-page report, with detailed examples and case studies in each of the key areas, as well as an overall diagram. This will be published at the beginning of 2012, with complementary copies being provided to all Green Strategy attendees.
Exhibitors:
Partners:
