The GS11 Green Paper

The Green Paper lays the content foundation for GS11, as well as providing inspiration for populating the Strategy Framework. It will be distributed to all GS11 attendees two weeks prior to the event, and will contain the following information:

  • A foreword by Steve Howard, the Chief Sustainability Officer at IKEA
  • Nissan case study: A look at how Nissan's management publicly recognised in 2009 the demand shift towards energy efficient vehicles, ahead of its competition. This led Nissan to focus its R&D on electric vehicles when its competitors were preoccupied with refining the combustion engine, giving it a substantial head start on its competition. The benefits are starting to come through‚ in May 2011, it won the $1bn contract to supply New York taxis from 2013 onwards, largely due to an electric conversion option in 2017.
  • M&S case study: Plan A is possibly the most comprehensive Sustainability-led change management programme in a global 500 company. Four years into the programme, M&S is on track to meet all but 7 of its 180 targets, and in 2010/11 Plan A contributed £70m in profits, or 10% of pre-tax profits. By engaging its customers, Board, managers and employees, M&S has positioned itself to outperform in a resource constrained world.
  • PepsiCo case study: Pepsi has set itself aggressive carbon and water reduction targets, which will reduce its exposure to rising agricultural prices and give it better margins than its competitors. It plans to reduce agricultural carbon emissions of key crops by 50% by 2015, and reduce the impact of applied water by 50% within 5 years. It is a clear leader in how it is engaging with its supply chain.

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